Month: August 2019

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https://squareblogs.net/dahlgaard35mackinnon/exact-match-domain
https://www.goodreads.com/topic/show/20237194-how-to-find-long-tail-keywords?tab=author
https://justpaste.it/1mz8o
https://penzu.com/p/e9cc307c
https://www.anobii.com/groups/01a45c7eb20e7c4382
https://writeablog.net/halvorsen49mathiasen/how-much-should-you-expect-to-pay-for-seo-services
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Many local businesses hire SEOs (Search Engine Optimizers) to make their website search engine friendly so that it will rank higher in the search results. They pay from hundreds to thousands of dollars to have this service performed. The SEO’s charge a large fee to make the website search engine friendly and then an additional monthly fee to either improve the rankings or at least maintain the current position in the search results. Although expensive, many businesses, don’t mind paying the fee because they feel that they have to maintain a large Internet presence to attract customers and make money. It’s a necessary expense.
But what most businesses don’t know is that there is a shortcut to the front of the line – Google Map listings. Business owners know its important to be on the web, and they know that it even more important to be “findable”. But they don’t know how valuable Google Maps are in achieving this endeavor and they don’t know how inexpensive this can be – basically free.
To help me make my point, conduct a Google search for a local business. Enter your city to tell Google where you want it to search and then enter they type of business that you are searching. For example you might enter, Palmdale Pet Groomers.
When you click the search button Google almost instantaneously returns the results of your search query. In this case, as in almost all local searches, Google displays a local map and listings of the top ten search results. And these top ten search results are at the top of the page above the regular web pages. It is the first thing the potential customer sees and because it is colorful display it attracts the viewers attention. To be included in these top ten search results is truly taking a short cut to the front of the line.
So the big question is how to be included in these top ten search results so that you can get the lion’s share of the traffic searching for your product or service. The answer is it might be easier than you think and you don’t have to name your business AAAA Car Repair or whatever your business is to get to the top of the listings. Google doesn’t return the results in alphabetical order. They return results that are most relative to the search words. And the fantastic thing is the business owner can actually optimize their Google Map listing to get a more favorable ranking just like search engine optimization techniques for websites.

Is your business in the top ten search results? It could be. http://www.MyMapInfo.com
Al Remetch Guarantees Results

https://squareblogs.net/rytter52burton/how-to-find-the-best-seo-company-easy-tips-5j4z
https://foursquare.com/user/557394042/list/google-search-engine
https://blogfreely.net/sampson53siegel/how-to-convince-a-start-up-that-they-need-website-seo
https://www.goodreads.com/topic/show/20233121-business-opportunity—doing-seo-getting-your-site-indexed-is-just-too-e?tab=author
https://www.caringbridge.org/visit/arthurlaw40/journal/view/id/5d63ce9c22336fa20e4cb06c
https://enemarklundberg83.werite.net/post/2019/08/26/How-to-Convince-a-Start-Up-That-They-Need-Website-SEO
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I got into search engine optimization when Yahoo was king and Google was a gleam in Larry Page’s eye so I’ve had a front row seat to all the big doings. And one thing I can tell you for certain is Microsoft just took off its kid gloves with the release of Bing and is looking for a shot at the reigning champ Google.
This article will show you how to hedge your bet with both contenders and come out a winner while these two Goliaths slug it out.
Round One:
First and foremost make sure you follow the one major rule that will apply to both engines; Content is King!
Although we don’t yet have a clear picture of how Bing will react to all situations we do know that, since it is being touted as the first decision engine, it will focus greatly on quality of content. That said, be ready to make your pages a little longer than you did when optimizing for MSN and be certain the copy reads well.
Round Two:
Great content is not enough. It has to be well written and natural sounding. Anything that sounds like it was written for a search bot will not make it into the top one hundred let alone the top ten.
Round Three:
Still dealing with on page content, you need to carefully consider how many times your keyword is mentioned and where it is found on the page text. Both search engines will not only look for your keywords but also the context in which they are found. It is no longer enough to simply have them sprinkled in the text randomly. Now the keywords need to actually flow in the context of the text as well. This is typically taken care of for you when writing naturally but is definitely worth the extra once over before posting the final page live.
Here is a little formula to help…
1. Use one main keyword and up to two supporting keywords per page.
2. Do not repeat the main keyword more than three times on a page.
3. Do not repeat the supporting keywords more than twice each per page.
4. Try to have at least five hundred words per page.
5. Try to place your main keyword at the beginning, middle and end of the page text while keeping the writing natural and flowing.
Round Four:
Get as many high quality inbound links as possible. You already know this but it bears repeating. Search engines today are about popularity of the individual page returns. Having inbound links from Google authority sites will be more important than ever because any other search engine trying to trump Google will also be checking these stats as well as adding a few of their own.
That said, getting links from just the Google authority sites is not enough. You also want to get links from MSN’s top picks (which are now Bing’s top picks.)
Round Five:
To really hedge your bet, get an early leg up on your competition by becoming proficient in proven SEO software with a good track record on both Google and MSN.
And finally, look for domains for sale that are already ranked well on MSN. This could be the diamond in the rough opportunity of a lifetime for your online business.
By following these simple tips you can outdo ninety nine percent of your competition trying to share in the rewards offered by Google and Bing going head to head.

http://brucebrowne91.blogieren.com/Erstes-Blog-b1/Google-Case-Sensitive-Search-b1-p11.htm
http://beard04sherman.blogieren.com/Erstes-Blog-b1/How-To-Achieve-Search-Engine-Optimization-On-Google-b1-p11.htm
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https://www.evernote.com/shard/s603/sh/b867528e-194b-476c-a6d7-262521e3c071/93e3f860dec9d68183c4b7fddebd770a
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http://vincent63hyldgaard.postbit.com/common-seo-mistakes-of-small-businesses.html
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https://www.kiwibox.com/HessBidstrup12/blog/entry/149495541/how-to-audit-your-website-to-recover-it-from-panda-penalt/?pPage=0
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I got into search engine optimization when Yahoo was king and Google was a gleam in Larry Page’s eye so I’ve had a front row seat to all the big doings. And one thing I can tell you for certain is Microsoft just took off its kid gloves with the release of Bing and is looking for a shot at the reigning champ Google.
This article will show you how to hedge your bet with both contenders and come out a winner while these two Goliaths slug it out.
Round One:
First and foremost make sure you follow the one major rule that will apply to both engines; Content is King!
Although we don’t yet have a clear picture of how Bing will react to all situations we do know that, since it is being touted as the first decision engine, it will focus greatly on quality of content. That said, be ready to make your pages a little longer than you did when optimizing for MSN and be certain the copy reads well.
Round Two:
Great content is not enough. It has to be well written and natural sounding. Anything that sounds like it was written for a search bot will not make it into the top one hundred let alone the top ten.
Round Three:
Still dealing with on page content, you need to carefully consider how many times your keyword is mentioned and where it is found on the page text. Both search engines will not only look for your keywords but also the context in which they are found. It is no longer enough to simply have them sprinkled in the text randomly. Now the keywords need to actually flow in the context of the text as well. This is typically taken care of for you when writing naturally but is definitely worth the extra once over before posting the final page live.
Here is a little formula to help…
1. Use one main keyword and up to two supporting keywords per page.
2. Do not repeat the main keyword more than three times on a page.
3. Do not repeat the supporting keywords more than twice each per page.
4. Try to have at least five hundred words per page.
5. Try to place your main keyword at the beginning, middle and end of the page text while keeping the writing natural and flowing.
Round Four:
Get as many high quality inbound links as possible. You already know this but it bears repeating. Search engines today are about popularity of the individual page returns. Having inbound links from Google authority sites will be more important than ever because any other search engine trying to trump Google will also be checking these stats as well as adding a few of their own.
That said, getting links from just the Google authority sites is not enough. You also want to get links from MSN’s top picks (which are now Bing’s top picks.)
Round Five:
To really hedge your bet, get an early leg up on your competition by becoming proficient in proven SEO software with a good track record on both Google and MSN.
And finally, look for domains for sale that are already ranked well on MSN. This could be the diamond in the rough opportunity of a lifetime for your online business.
By following these simple tips you can outdo ninety nine percent of your competition trying to share in the rewards offered by Google and Bing going head to head.

https://lucasgamble30.werite.net/post/2019/08/26/How-Does-Google-Determine-What-is-Displayed-in-a-Search-Result
https://postheaven.net/riggsholt39/google-case-sensitive-search
https://squareblogs.net/polat72polat/can-google-adwords-effect-my-websites-search-engine-ranking
https://penzu.com/p/6901ae24
http://www.imfaceplate.com/McKinnon08Fr/how-long-does-it-take-google-to-recognize-your-links
https://www.evernote.com/shard/s338/sh/54ab5985-4b19-4e7f-874b-211ab7b3511c/e33050876ad1a2f157a6136640ff7e46
http://behrensmorton3.uniterre.com/1018093/Does+Your+Website+Smell+of+Bacon.html
http://hunthartvig9.bravesites.com/entries/general/changing-web-marketing-scenario
http://kirkebyrossi40.unblog.fr/2019/08/26/how-do-search-engines-rank-pages/
https://openload.co/f/u2BtjzrtYWc/Can_Bing_Really_Compete_With_Googlerhrxm.pdf

It is straight forward and simple to submit a web site for free to the search engines
and a task that can be done in a few minutes. However, there are plenty of
companies offering search engine submission services, these services re-submit your web
site to the search engines periodically for a given time period. It amazes me that
these services exist and amazes me more why people pay for them.
Google states on its web master pages that re-submitting your web site to the search engine does not make a difference to a sites
ranking or to how quickly the site appears in the rankings and from experience this is also
true in Yahoo! and MSN.
Why submit your site to the search engines?
Submitting your web site to the search engine will make your web site visible to its
robot. A search engine robot is a web spider that runs across the internet, indexing
web pages one at a time, following links it finds on other web pages. The submission
of your web site to the search engine will inform these robots to index your site. How
quickly the robot indexes your web site depends on the search engine, so no guarantees
can be made.
Once your web site has been indexed the search engine may rank your site relevant for
certain keywords it has picked up on, although these are not taken from your keywords meta data.
Again, this is not a guarantee and can take months (especially if it is Google) before your
site is visible to search engine users.
How do you know when your web site has been indexed?
The first indication of this can be seen in your web analysis tool, usually under the
section marked robots/spider visits. If you do not have such a tool, id recommend
installing AW Stats which is free and will accomplish most peoples needs, or you can
search through your web sites log files for the IP addresses of the search engine spiders.
The main IP addresses to look out for are:
Google – will be seen as Googlebot
Yahoo – will be seen as Inktomi Slurp
MSN – will be seen as MSNBot

For a more detailed list take a look at the web robots pages [http://www.robotstxt.org/wc/active/html/index.html]. Once
you have identified the robot visit to your web site, it is time to see if your web site has
been indexed. To do this you will need to go to the search engine and type in the
following command:
site:www.yoursite.com
Replace http://www.yoursite.com for the web address of your web site.
If the search engine returns your web site then it means you have been successfully added
to its index and can be found by search engine users. However, if your web site does not
appear be patient it may take a while.
How to improve the chances of being indexed?
It is possible although not guaranteed to speed up the inclusion of your web site to the
search engines by having their spiders find your web site before actually submitting your
web site to the engine. This can be done by having a web site that has already been
indexed link back to your web site.
This can be done in several ways, some are examples are to have your web site address as part
of your signature in a forum, or by having your web design company give you a link as part of
their portfolio.
In my experience this has helped considerably, and is always favorable to submitting a
web site manually to the search engines. Although, there is nothing wrong with manually
submitting your web site!
Is using a submission service bad for my web site?
This does depend on how the company submits your web site to the search engine. Search
engines have become good at distinguishing between manual submissions and bulk automated
submissions usually made from these types of services (sometimes having different URL’s available),
normally when a search engine detects a bulk web site submission it will usually process them
slower than manual submissions.
What search engines should I submit to?
Be extremely wary of web sites that say they can submit your web site to 100’s if not
1000’s of search engines. The majority of these search engines will not provide you with
any traffic and the web site will likely sell on your email address.
You should submit your web site to the following search engines:
Google
Yahoo
MSN

Submitting your web site to these three search engines does not restrict your sites visibility
as can be seen by this web site detailing whom powers who where
submitting to these 3 actually submits your web site to many more.
Are there any other web sites my site should be submitted to?
In terms of providing your web site with the best possible start in life you should be
trying to submit your web site to the following sites:
Yahoo! Directory
Open directory project
Conclusion
Search engine submission is about making your web site visible to the search engine robots. This
can be done by manually submitting them to the search engine via their own
add site URL or from their robot finding you from another link. Search engine
submission services that re-submit your web site are in the end a waste of money.

https://squareblogs.net/josefsenboone21/how-much-does-good-seo-cost-for-a-highly-sort-after-keywords
http://www.filedropper.com/howtofindlongtailkeywordsrhdcf
http://lamm50maurer.jigsy.com/entries/general/How-to-Convince-a-StartUp-That-They-Need-Website-SEO
http://www.docspal.com/viewer?id=yebkgytf-16168882
https://burke41birk.tumblr.com/post/187271331995/changing-web-marketing-scenario
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http://fogedbarbour5.xtgem.com/__xt_blog/__xtblog_entry/14039856-how-google-keywords-work-for-searches#xt_blog

So basically the Google ranking is given by the PageRank algorithm that is like this:
PR(A) = (1-d) + d (PR(T1)/C(T1) +… + PR(Tn)/C(Tn))
where:
PR(A) is the PageRank of page A,
PR(Ti) is the PageRank of pages Ti which link to page A,
C(Ti) is the number of outbound links on page Ti and
d is a damping factor which can be set between 0 and 1.
Here we see some interesting things: PageRank does not rank sites as a unit. Instead determines for each page individually. Also, you can see that the formula is recursively, where the Pagerank of page A is defined by the PageRanks of those pages that link to page A. So something you should consider is inbound and outbound links.
Link submission is a crucial part of ranking in Google so I will explain to you how I get ready for this process:
To start this process you will need some Anchor text and description that fit best your site. This is, create a few (5 o 6 to begin with) mixing keywords.
Place the keyword both in the Anchor Text (title) and Description.
Anchors usually can contain between 1 and 6 words and description can be up to 250 characters (this depends on the directory).
Later you can submit your site to many free Directories. Just Google search “Free Web Directories”.
Here is also a small recommendation of SEO friendly directories that have really high Pagerank and can help you build a nice quality traffic:
1 ipl.org
2 dmoz.org
3 freeprwebdirectory.com
4 adirect2z.com
5 mastermoz.com
6 nuoret.org
7 searchsight.com
8 searchwiz.com
9 arakne-links.com
10 directory-free.com

Information like this will help you understand Google PageRank, and also improve your site ranking

http://mcintoshandersen2.xtgem.com/__xt_blog/__xtblog_entry/14039080-google-and-the-outlawed-purchasing-of-links#xt_blog
http://ibsen61rytter.blogieren.com/Erstes-Blog-b1/Can-Google-AdWords-Effect-My-Websites-Search-Engine-Ranking-b1-p7.htm
https://writeablog.net/boyette12ottosen/how-long-does-it-take-google-to-recognize-your-links
https://wolfpritchard5.kinja.com/business-opportunity-doing-seo-getting-your-site-inde-1837563079
http://marshmarsh70.nation2.com/how-to-do-competition-analysis
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https://www.caringbridge.org/visit/hald18bendixen/journal/view/id/5d6332fcec10032b2a8b4585
https://zenwriting.net/wynnhooper64/explaining-the-ranking-of-google

Every website owner fully understand the importance of search engine optimization and the impact of a well optimized website on the amount of free traffic. As traditional (pay up front) SEO is slowly but surely dying off due to the fact that it has been exploited by scam offers promising but usually not delivering, a new SEO pay per result service has emerged delivering more for you money, which means you pay only once your website appears on the first page on Google.
In a nutshell, SEO pay per result service is a results based service and a SEO company will get your money only after they delivered the agreed results. This compared to traditional SEO, where you pay upfront and no results are guaranteed, is a pretty good deal. Also, you as a client have more trust in your SEO company simply because you know they will get paid only after they delivered results, which makes them really to work harder on your behalf.
Another good thing about SEO pay per result service is that you have an SEO expert checking on your website position each and every month during the length of the contract, as the goal of the SEO company is to keep you on the first page in Google. And the cost? The price structure varies from one agency to another but at Proimpact7.com you are charged on average around £70+ per keyword per month depending on the quality of the keyword (after the results have been delivered), with no set up fees etc.
From the above examples you can see there are plenty of positives of using an SEO pay per result service, but what about the negatives, are there any? With SEO pay per result service you usually end up paying more annually than when using traditional SEO. Of course, any money you pay with SEO pay per result service is always justified as your website is on the first page on Google and receiving valuable free traffic so not a real con there at all.
The only possible drawback of SEO pay per result service is that you are tied to a 12 month contract and that if you receive traffic to your website that doesn’t convert and you don’t see return on your investment, you still have to pay the monthly fee.

Finally I would like to say, if you want results for your money the best way to go is to use SEO pay per result service, as you will have an SEO expert working on your website and keeping a constant eye on the campaign. For those who need their site optimized only for 1-2 keywords, this service could prove very cheap to start with as there is no upfront payment required.
Jan Petrovic is founder of ProImpact7.com. At ProImpact7 I am in charge of A/B and Taguchi testing, usability service and our site inspection service. On our latest project we have increased conversion rate by 151.6% and we are very confident that we can help majority of he business with their websites. Our proimpact7.com website is on the 1st and 3nd and 4th position for “SEO pay per result service”.

http://sem07.unblog.fr/2019/08/25/find-profitable-keywords-using-your-own-website/
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Keywords are an integral part of marketing a product, service, website, or anything online. External keywords as well as internal keywords must be researched and utilized in every online marketing endeavor. When the right keywords are secured, they need to be used on the website itself, and offsite as described in the five examples below.
1) First, we have PPC marketing. This is where you place ads in Google, other search engines, or targeted websites, and then pay per each click that someone makes on the ad. Keywords are targeted for the market that you want to attract and there are many strategies that can be applied to these external keywords. Many marketers find success utilizing this method of online marketing.
2) Article marketing has been proven very successful to market both products and services. External keywords are used in the title of the article, throughout the body of the article, and as the anchor text in the link that is place in the resource box that follows the article. Here again, it is most important to do thorough keyword research so that you find the key words and phrases that you can compete with online. The last thing that you want to do is put time and effort into a project that will never return results. If the keyword you target already has thousands, or tens or hundreds of thousands, of websites using it, you may never be able to rank high enough in the search engines for people to find you.
3) Using keywords as tags, or anchor text, anytime that you place your website URL online is a great strategy for the search engines because they will find these tags and be able to follow them to your website. When they see that your website is related, with the same keywords as your external keyword links, your website will be rewarded with top search engine listings. These tags also establish backlinks to your website that are highly regarded by the search engines.
4) Social media and social marketing use external keywords to link back to websites with the goal of driving traffic to the websites. People search the social sites by using keywords to find what interests them or what they want to know more about or research. If they like the content or information that is given, they will spread the word which can bring a lot of referral traffic to the website. This kind of traffic is highly targeted since the visitor is already looking for what your website represents.
5) Other forms of online advertising are also centered around external keywords that link back to the website. When you post a video online or bookmark your website or post a document from your website, you use keywords to tag the information. When participating in forums, you use keywords to find your market. Any kind of content that is placed online, in the formats mentioned and many others like podcasts, banner advertising, classified ads, even email marketing use keywords as an integral part of the process.
Marketing a website online can be done in any number of ways. It is beneficial to use at least a few of these at a time to create different funnels that can send traffic to the website. The goal is to get new visitors to the website every day so that you can present your product or service and convert visits into sales. External keywords are such an important part of the online marketing process that if you are not confident you can find the right keywords, it is well justified to outsource this essential task.

To learn more about how your website can rank high in the search engines, bringing more targeted traffic to your website, visit our external keywords page.
814.931.8041 Central PA, USA

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The majority of website advice and articles are targeted towards making money and business minded people. Search Engine Optimisation is largely a science aimed at generating traffic for websites- but this is mostly done with the aim of increasing revenue for the owner of the website.
However not all websites have the aim of building revenue. Church websites certainly don’t fit into this category. Many churches are non profit organisations and a large number of churches are interested in sharing their message, and they rely on donations and will ask for them, but they view their websites in an entirely non commercial way. In fact because of this, many churches and religious organisations don’t even have websites, although this is changing.
Church websites are largely information based. This information is aimed at converting a person, encouraging a person with religious thoughts, providing religious materials regularly (daily bible reading etc) or to push a certain stream of thought. Many local church websites are also used to encourage church attendance in their area. Because of the purpose of church websites, traditional commercial promotional methods are often not used.
Many religious leaders ignore popular marketing advice or advertising systems (such as Adwords) or other forms of website promotion because is intrinsically linked with commerce – but this is a mistake. In particular Search Engine Optimisation should be a large (if not the most important) priority in the building of an information based website.
Search Engine Optimisation has several components to it – the external which involves link building and other off site activities. It also has the internal which involves on-site optimisation. This second component is crucial to church websites. This takes the information about a local church and optimizes it on the website so that it captures traffic from Search Engines in the Local Area. This is likely to and does lead to new people attending churches.
Let me give an illustration. In my home town of Mt Morgan, in Queensland Australia, I built a very simple church website for Peace Apostolic Community. The site has audio sermons, church newsletters and a blog and that is all.
I optimised the site with keywords that relate to its community, and to its activities so that local people who search for those activities will see the church in the listings. So a new person moves to Mt Morgan and is looking for a church to attend, they type into Google “Mt Morgan Church” and the website for Peace Apostolic Community is displayed prominently at the top in the Google Local Listings (more on this in a minute) and then further down in 6th position as well.
No special promotion took place to achieve this position – there was no link building campaign or advertising blitz. This result is simply a benefit from on site search engine optimisation.
In addition, Google offers local businesses and organisations a Place listing. This is a free service and each church should list for their community. This increases the chance of being found in searches like the one described above.
The benefits from search engines come begin with proper optimisation of websites using keywords, and this should be a priority for church and religious leaders. SEO simply means taking the time to determine the proper keywords that are appropriate for a website, and including them in the right places like titles, page names, headings and so on.

This article may be used without permission but a link to the church website designer page must be included.

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Does length of article matter for SEO? Some people will tell you that you need 500+ words in article to be indexed well in search engines. Some say less and some say more. So who do you listen to?
Listen to no one! You should post however much you like. Your post can be short but straight to the point, or a long post that is long because it is necessary for you to explain everything. Do not write a long post just to make you feel that it is required to get the audience’s attention or indexed well in search engines.
If you are writing an article in EzineArticles.com, you can write the 250 words minimum, and you can get indexed just as well as another article that has over 1000 words. If your post is long and boring, most likely people will skim through your writing.
What really matters in your post for SEO? You want specific keywords in your article that matches some keywords in your article title. For instance, the title of this post is “Does Length of Article Matter For SEO?” so you want some of those keywords in your article. Do not keyword stuff your article with your desired keywords every other word. You want to write for your audience, and not for robots. If you are blatantly repeating the same keyword over and over again, people will find that extremely annoying. You do not want to lose credibility because of keyword stuffing.
Key tips: Put 3-4 specific keywords into each of your paragraphs. Short posts are great, but not TOO short.

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Many search marketers see keywords as nothing more than words. But your website keywords are a valuable marketing asset. If you know the exact keywords your prospective customers are using to search for and find the products or services on your website, you have the distinct advantage of being able to tap into the huge lead generation potential of search engine marketing.
Where Can You Find Keywords for Your Website?
There are a number of methods to find keywords for your website search marketing efforts, yet some are better than others.
Brainstorm keywords – You can grab a pen and paper and jot down keywords you think users may or may not use to find your website. Clearly, this method has its limitations because there’s no way you can account for the endless possibilities.
Keyword suggestion tools – Getting lists of keywords from keyword suggestion tools has value in search marketing, but it will only take you so far. Keyword suggestions a great for new websites with no query history to draw from, but these suggestions are based on guesstimated data and on keywords that may or may not work for your website.
Your own site analytics reports – In my opinion, the best keywords to target are the actual keywords users typed into search engines to land on your website, so you know these terms are 100% relevant to your website and customer base and are proven to drive traffic and conversions. This information is all in your website’s historical data files, which you can access through site analytics or server logs.
The other benefit to using your own website to find keywords is that the data is private and known only to you. With keyword suggestion tools, for example, these tools are open to everyone who wants to use them, including your competition so there’s no competitive edge.
What to do with Your Personal Website Keyword Data
Once you’ve generated your list of highly relevant keywords by mining your website’s search query historical data, the next step is to take action. Knowing the keywords that actual searchers used to land on your site, allows you to:
Write website copy for your target keywords – By creating optimized search engine optimization (SEO) or pay-per-click (PPC) landing pages based on your proven keywords, you’re creating pages that are extremely relevant. Pages with higher degrees of relevancy perform better and rank higher in paid and organic search engines results and are much more likely to convert because, being closely aligned to the target keywords, they mimic the searchers query.
Create effective PPC ads – One of the keys to PPC success is to craft compelling but relevant text for your ads. The more relevant your ads are to the keywords you’re bidding on, the higher the likelihood that searchers will click on your ads and land on your website, where your optimized website copy will improve your chances of getting a conversion.
Point is, by identifying the keywords that real people have actually used to find your site and incorporating those keywords into your daily search marketing efforts, you can turn your website into a highly-effective traffic and lead generating machine for both SEO and PPC.

Ken Lyons is a Marketing Manager for WordStream, Inc. WordStream provides a free keyword tool for finding profitable long tail keywords and search engine keywords for SEO and PPC marketing.